WHY

CHOOSE US

Our products were developed from years of fishing and studying wahoo and tuna in the oceans of North America, South America, the Caribbean, Europe and Africa, but we have worked with them to make many diverse versions, with unique designs and features, and high performance, for everything from bonito to wahoo and marlin. In addition, we have carefully chosen the materials, making our products able to withstand many years of demanding fishing,  continuously giving dedicated fishermen the experiences of their lifetime.

Creative Ideas

When you buy one of our products, or let us help you develop your lure designs, you become part of a select group of companies and anglers. Drop us a line to let us know how it works out for you. We love to hear the fish stories of our customers and clients, and we are available to answer any questions you have about the best way to use our products, or how we could help you develop and commercialize your lure designs.

Professional Team

We work all over the world and are a group of people who love to fish and love to design and build fishing lures. We work to build communities that support water health, fish and the joy of fishing.

Expert Advice

We commercialize your lure designs together with experts in design, prototyping, testing, patents and marketing. We work with manufacturers and lure brands.