Salta Lure Company


”From the lure designer”



January 6, 2020

The MagTrak by MagBay Lures Inc., a.k.a. our HooBit 10' lure design, won the Best New Product Showcase Award, for Best Saltwater Lure 2020, at the Big Rock Fishing Show in Nashville, the largest trade show in the United States.

"Today Fiskejournalen congratulates Georgios Toris and the company Salta Lure Company from Gävle. His creation HooBit has been voted this year's saltwater lure at the Big Rock fishing trade show in Nashville, the largest trade show in the United States.

The lure was presented by MagBay Lures"

// Fiskejournalen

January 19, 2020

HooBit has been nominated for this year's saltwater lure at the largest trade show in the United States.

A nice confirmation for the inventor Georgios Toris from Gävle who also had a dispute about the name with the film company behind "The Lord of the Rings".

...The US market is almost as large as the rest of the world, says Georgios Toris../

..//Perhaps there may be up to 4,000 lures sold during the year. Now the money is starting to roll in. In fact, it was not until December that I was able to send the first invoice...//

// Gefle Dagblad

January 6, 2020

We have the great honor to announce that the MagTrak from MagBay Lures, a.k.a. our HooBit 10' lure design, won the Best New Product Showcase Award for the best new saltwater lure 2020, at the Big Rock trade show yesterday in Nashville, TN.

Congratulations MagBay Lures, your efforts and dedication to the MagTrak really paid off.

It’s a privilege and an honor to work with you.

We are so proud! Thank you!

For the first time, this year the Best New Product awards, sponsored by Fishing Tackle Retailer was announced on Monday January 6th on the Expo floor. Retailers do the voting, so the New Product Showcase is a true indicator of the products the marketplace values most out of the hundreds entered. The show is the biggest trade show of its kind with almost 1000 exhibiting companies.

Big Rock Sports carries over 190,000 product SKUs and services to more than 15,000 fishing, shooting, camping, taxidermy and marine retailers across the US, Canada, the Caribbean and eight other countries. Big Rock is one of the largest outdoor sporting goods distributors in North America.

October 08, 2019

The HOBBIT registration was trigger-less in the fight against HOOBIT

When the TTAB (Trademark Trial and Appeal Board) or "Patent and Market Court" (PMD) decided the case, it was pointed out to the law change on January 1, 2019 and that there is now a clearly increased requirement for "actual use in commerce". Therefore, it became a loss for multi-giant The Saul Zaentz Company, when their HOBBIT registration failed to function in the attempt to cancel the HOOBIT registration owned by a private person in Gävle.


January 03, 2019

January 04, 2019

January 04, 2019

January 04, 2019

January 04, 2019

September 01, 2018

The United States is on the hook - now there is going to be Lures from Gävle: "Incredible, the Americans expressed"

../For many years Georgios Toris has been doing his development work. In his interests, two of his great passions coincide, design and fishing. Now a breakthrough on the market is close. In September, prototypes will be shipped to the United States, where the second largest producer of saltwater lures will produce a thousand lures in a first production series.

Georgios Toris works as a police officer and in the long run the idea is that development work will be a full-time employment. Yet everything is surrounded by business secrets...//

// Arbetarbladet